Tales of the Cocktail 2025
New Riff is heading to New Orleans for Tales of the Cocktail! From happy hour events to meet-and-greets with our Master Distiller, we’ll be showcasing the best of New Riff all week long. Come find us throughout the city and raise a glass with New Riff!
Note: All events are 21+. Some events may require Tales of the Cocktail tasting wristband and/or ticket for entry.
Tuesday, July 22
Marriott BONVOY Presents: Do Not Disturb Lounge at Tales of the Cocktail
10:30 AM – 3:30 PM
The Ritz-Carlton, 3rd Floor
Sample New Riff 8 Year Old Bourbon at this all-day lounge concept.
Fountain Bar: Presented by New Riff
3:30 PM – 5:30 PM
The Ritz-Carlton, Fountain Bar
Swing by the Fountain Bar and grab a cocktail featuring New Riff’s Kentucky Wild Gin Bourbon Barreled.
Wednesday, July 23
Greatest Hits: Bartender’s Handshake Brunch Edition
10:00 AM – 1:00 PM
Double Club
307 Chartres St
Games, swag and music inspired cocktails made with New Riff Kentucky Wild Gin Bourbon Barreled.
New Riff in New Orleans: Happy Hour Takeover
4:30 PM – 6:30 PM
21st Amendment at La Louisiane
725 Iberville Street
Celebrate New Riff in New Orleans with signature cocktails, food and live music from Dominick Grillo and the Frenchmen Street All-Stars. Taste the full lineup of New Riff products and grab some exclusive giveaway items. Located just 2 blocks from the Ritz-Carlton.
Thursday, July 24
Meet The Distillers (Featuring New Riff Master Distiller Brian Sprance)
10:00 AM – 1:00 PM
The Ritz-Carlton, Gentilly Room
Meet New Riff Master Distiller Brian Sprance and sample a variety of New Riff’s award-winning whiskies.
Marriott BONVOY Presents: Do Not Disturb Lounge at Tales of the Cocktail
The Ritz-Carlton, 3rd Floor
5:00 PM – 7:00 PM
Sample New Riff 8 Year Old Bourbon at this moody, elevated cocktail bar.
Friday, July 25
Pig and Punch
The Broadside
600 N. Broad Street
Join New Riff at the 14th annual Pig & Punch! Enjoy New Riff punches and pours, including a cocktail served straight from one of our bourbon barrels.
