Now Available in South Carolina!
We're a New Riff on an old tradition
Founded in 2014 by Ken Lewis, a visionary Kentucky liquor retailer and entrepreneur, New Riff crafts a range of award winning spirits— Bourbon, Rye, Malted Rye and a host of specialty recipes—as well as Kentucky Wild Gin. Our mission is simple: to someday be counted among the world’s great small distilleries.
We are independently owned by one family, and that independence, the freedom from outside pressures and interests has allowed us to make an unforeseen declaration for quality. We stand behind this combination of classic American entrepreneurship and ingenuity; passion and knowledge born from one of the world’s great spirit regions; and a talented team individually committed to doing things the right way.
We are proud to partner with the team at Advintage – Ask for our award winning spirits at your local store, bar, or restaurant!